Pizzeria Consultancy by Lorenzo
Global Expertise. Local Insight. Your Pizza Vision – Made Real.
Whether you're launching your first pizzeria or optimising a multi-site operation, work directly with Lorenzo – seasoned pizzaiolo, international consultant, and author of La Bibbia della Pizza (The Pizza Bible). He’s helped over 20 projects across five continents turn ideas into thriving businesses.
Ready to talk pizza strategy? Share a few details and Lorenzo will personally be in touch to discuss how he can support your journey.
“There is no single way to run a great pizzeria – but there are systems, skills and strategies that make success far more likely.”
– Lorenzo
What You Get with Lorenzo
Real-world experience – 20+ consultancy projects in Europe, the Americas, the UK, and the Caribbean
Hands-on support – on-site or remote, from kitchen setup to staff training
Dough-first thinking – techniques tailored to climate, oven, and product
Menu & cost strategy – designed to optimise flavour and profitability
Industry toolkit – supplier networks, checklist systems, operational playbooks
Clear, structured advice – no fluff, no confusion – just clarity and outcomes
Lorenzo Has Delivered Projects In:
🇮🇹 Rome – Pizza alla pala shop: full setup, testing, and team training
🇲🇽 Cancun – Dough troubleshooting and FOH/BOH training
🇱🇻 Riga – Full pizzeria launch: oven selection, supplier strategy, menu build
🇺🇸 Los Angeles – Operational audit and stock control systems
🇧🇧 Barbados – Dough development for tropical climate, team setup
🇬🇧 Across the UK – From Shrewsbury to Shoreditch, event support and training
La Bibbia della Pizza
The Pizza Bible – Written by Lorenzo
This is the practical foundation Lorenzo brings to every consultancy engagement. Structured across 9 chapters, it covers everything from dough technique to team culture, financials to marketing. Whether you need help with one chapter or the full playbook – Lorenzo can step in.
Vision & positioning
Location, layout & oven selection
Dough mastery, menu design & costing
Staff training & daily workflows
Hygiene, safety & compliance
Branding & customer loyalty
Delivery, tech & modern formats
Scaling strategy & franchise systems
Mistakes to avoid – and how to handle them
Note: Full document available during consultancy engagement.
Who Lorenzo Works With
First-time founders with a clear vision but no operational experience
Investors backing a pizza concept and needing technical guidance
Street food operators levelling up to fixed premises
Established pizzerias solving issues or preparing to expand
Restaurant groups adding pizza to their portfolio
Testimonials
“Lorenzo took our idea and turned it into a working, breathing business.”
“It’s rare to find someone who understands both the food and the business so deeply.”
“His calm confidence, honest advice, and deep knowledge were game-changing.”
Whether you need a sounding board for your business idea or detailed help with dough, training, layout or costing – Lorenzo will tailor his input to what you need.